Brands for the home. Software for the people who run them.
We're a Singapore consumer group. We make Pristine Aroma and Kapsä, and we build Lealo, Shelfjet and Ottsy — the software we run them on.
Hotel scents at home.
Laundry, made magical.
2 + 3
Two consumer brands on shelves. Three software products in the cloud.
OttsyThings you come home to.
Two brands built around how a home smells and feels — sold in our own stores, on marketplaces, and on shelves across Singapore.
Hotel scents at home.
Quality fragrances curated and designed for the modern home, inspired by the feeling of walking into a five-star hotel. Fifteen scents across the Hotel, Garden and Signature series.
- Reed diffusers
- Room sprays
- Car diffusers
- Mist diffusers
- Salt lamps
200,000+
homes trust Pristine
Make laundry magical.
Singapore's first perfume-inspired laundry pods. 10-in-1 Magic Pods and Magic Beads that clean hard and leave clothes smelling like a fine fragrance.
- Magic Pods™
- Magic Beads™
- Low-suds
- Plastic-free packaging
kapsa.sg
2k+
five-star reviews for Kapsä
One nose, two brands.
Kapsä's laundry scents were developed in collaboration with Pristine Aroma. Himalayan Tea, Lush Freesia and Santal Noir smell the same in your living room as they do on your laundry.
- Himalayan Tea
- Lush Freesia
- Santal Noir
On shelves and online.
- BHG
- Isetan Scotts
- OG
- Gardens Shop
- Changi Airport
- Cold Storage
- CS Fresh
- Shopee
- Lazada
- TikTok Shop
Tools we built because we needed them.
Selling across stores, marketplaces and chat apps is messy. Each of these runs Cool Brands every day — and is built for other teams like ours.
Every customer conversation, one inbox.
WhatsApp, Instagram, Messenger, email, Telegram and Shopify orders in a single shared team inbox.
- SKStephanie K.WhatsApp · Is the subscription every 3 months?2
- HJ@home.with.joInstagram · Do you ship to Penang?
- DTDaniel T.Email · Wrong item received1
- #Order #MY12253 paidShopify · Hotel Scent 4-Room Bundle
Shelfjet
Every marketplace order. One queue, one stock count.
Order and warehouse management for Shopee, Lazada, TikTok Shop and Shopify sellers.
The office where everyone's an otter.
A virtual office for remote teams. Walk up to a teammate to talk, step into a room to meet, and chat in channels.
We're customer zero.
- Lealo answers Pristine and Kapsä customers.
- Shelfjet ships their orders.
- Ottsy is where the team shows up to work.